American Apparel mistakes photo of Challenger disaster for ‘clouds’

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Often controversial retailer American Apparel is apologizing after posting a photo of the 1986 Challenger space shuttle disaster and tagging it as “smoke” and “clouds.”

The company posted an edited photo of the explosion — that killed all seven crewmembers on board — on their Tumblr page Thursday.

aa

The photo was deleted after several people pointed out the photo wasn’t simply a random formation of smoke and clouds.

An abstract smoke pattern after the space shuttle Challenger explosion, Kennedy Space Center, Florida. (Photo by Dave Welcher/Hulton Archive/Getty Images)

An abstract smoke pattern after the space shuttle Challenger explosion, Kennedy Space Center, Florida. (Photo by Dave Welcher/Hulton Archive/Getty Images)

“We deeply apologize for today’s Tumblr post of the Space Shuttle Challenger,” American Apparel wrote in a statement posted to Twitter. “The image was re-blogged in error by one of our international social media employees who was born after the tragedy and was unaware of the event.”

“We sincerely regret the insensitivity of that selection and the post has been deleted.”