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Plugged-in public says smartphones as crucial as personal hygiene

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NEW YORK (PIX11) – A whopping 47 percent of Americans couldn’t go a day without their smartphone and 91 percent of the plugged-in public says the digital device is as important as personal hygiene.

That’s according to Bank of America Trends in Consumer Mobility Report, a study that explored mobile trends particularly among those who use smartphones to do their banking.

The study uncovered what could be called a no-brainer: Americans are constantly connected to their phones.

But then it went a step further and quantified that digital dependency.

Only toothbrushes (95 percent) and the Internet (93 percent) were deemed more indispensable than a smartphone. Respondents’ cars and deodorant tied phones’ importance at 91 percent.

Sorry, computers, TVs, microwaves, coffee and social networking sites – you were deemed less-than a smartphone.

A thousand adults who own a smartphone and have a bank account were surveyed by a third-party marketing firm to comprise the results. The nationally representative phone survey took place between May 6 and May 23.

Additionally, 300 other adults were surveyed in eight target markets, including Chicago, New York and California.