With no chancellor in sight, de Blasio launches schools initiative targeting campaign promises

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BROOKLYN (PIX11) – The children at Friends of Crown Heights Education Center may not have a new schools chancellor — and the man they were singing about on Thursday, Mayor-elect Bill de Blasio, appears nowhere close to be naming one.

This said, it isn’t stopping New York City’s next mayor from launching a new campaign focused on education.

The UPK-NYC issue-oriented rollout is a vigorous 90-day campaign as described by Mayor de Blasio, and the strategy is simple, “This is good’ grassroots organizing.”

The initiative, which will undoubtedly be one of the biggest of his first 100 days in office, is geared at securing support from the masses to pressure Albany to pass full funding of universal Pre-K and after school programs for middle-schoolers by taxing the city’s wealthiest.  The price tag is $500 million dollars per year.

The investment according to de Blasio’s can dramatically impact a child’s future, “The facts are clear, the National Bureau of Economic Research pointed out that Pre-K can reduce the achievement gap, the racial achievement gap and the economic achievement gap can be reduced by up to 40% when children have access to full-day Pre-K.”

Mayor-elect de Blasio isn’t just relying on stats or a new smartphone app to garner support, the Mayor-elect is going back to one of his strengths in the mayor’s race by enlisting the support of his family. In this case it’s his wife Chirlane McCray who voiced the new initiatives video.  As a mother who still has a child enrolled the city’s public school system this was a no-brainer, “There is nothing more important than investing in our children and I want to see it happen.”

Interesting to note that as the new campaign begins, de Blasio still has nearly two weeks before being sworn in as mayor.