Lululemon founder: Yoga pants don’t work for some women’s bodies

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Is Lululemon ‘fat shaming’ their customers?(LATIMES) – Lululemon founder Dennis “Chip” Wilson, whose yoga wear company is dealing with another round of consumer complaints over its pants, doesn’t think the quality concerns are the retailer’s fault.

Instead, he told a Bloomberg Television reporter that “some women’s bodies just actually don’t work” in the pants, reiterating that “they don’t work for some women’s bodies.”

He went on to explain that “it’s about the rubbing through the thighs and how much pressure is there” and how often they’re worn over time. Even seatbelts and purses worn a certain way would affect the fabric, he said.

When pressed about whether he meant that some consumers can’t wear Lululemon pants, Wilson demurred.

“I just think it’s how you use them,” he said.

Lululemon had to pull its black luon yoga pants from shelves in March after customers said the fabric was too sheer. Within weeks, Chief Product Officer Sheree Waterson stepped down and was replaced late last month with Kmart alum Tara Poseley.

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