NEW YORK (PIX11) — The “I Love New York” campaign is coming to MetroCards. The commemorative cards will hit the streets October 29.
It’s part of a new effort to get visitors to explore parts of New York via public transportation that were hit by Hurricane Sandy
As the anniversary of Sandy approaches, New York State is working with the MTA to promote destinations around the state.
Some MetroCards will feature the “I LOVE NY” logo beginning next Tuesday. On the back will be information about sites along New York shores.
“The campaign highlights the progress these communities have made in rebuilding after the storm and that they are ready to welcome visitors once again,” Gov. Andrew Cuomo said.
The tourism campaign is fully funded by the state’s tourism budget with no additional cost to the MTA or straphangers.
Cuomo encouraged New Yorkers and tourists to take a spin on the Wonder Wheel in Coney Island, tour wineries on Long Island and hike in the Hudson Valley. And the MTA, LIRR, and Metro-North are ready to take you there.
The Governor also thanked Congress and the President for allocating $32 billion in aid for the state of New York. $3.5 billion of that will be for the transit system.