Panelists weigh in on new controversial K-Mart commercial featuring kid rappers

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A new K-Mart commercial showing a couple of middle schoolers rapping about their clothing and accessories has met some controversy after some say it is racist for profiling the kids in the video.

Our panelists will weigh in on the new back to school commercial with the “Da Rich Kidzz” rapping about how their bus is a limo, and their locker is a vault. Is it just smart marketing or sending the wrong message?

Comedian/host Paul Mecurio, mom blogger Karen Taylor Bass and marketing pro and author Mark Stevens chime in on the controversy.


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