Urban nightmare: Ad executive plunges 16 stories to her death

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(NEW YORK CITY) – According to friends, Jennifer Rosoff was beautiful on the inside and out.

A picture provided by her friends to PIX 11 News captured in June of 2012 shows Rosoff smiling from the very balcony that she plunged to her death from Wednesday night.

The accomplished ad executive fell 16 stories shortly before 1 A.M. after the railing on her balcony gave way.  She reportedly was on a first date having a smoke while her male companion was nearby.

Rosoff landed onto construction scaffolding right above Soffrito.

“I was awake and I heard the thud. I couldn’t even imagine that is what it would be,” said Sara Schubert.

Schubert says that the tragedy shook everyone in the pre-World War II building located at 1st and 57th.

While the building owners, Stonehenge, would not comment to PIX 11 News a warning was placed on the front door alerting residents of the potential danger. An email was sent out to residents this evening but management makes no mention if the building may have additional structural flaws.

“The contractors or whoever did the design of this balcony obviously did something flawed,” said Adam Thompson, a criminal and civil attorney.

Thompson says there are strict laws and codes in the city, but adds that there are buildings that have history on their side, “There are certain buildings that they pre-date a certain year, they may not be required to have to be updated to meet current standards and they will be grandfathered in. So in a situation like that they still have an obligation to do maintenance and make sure that the structure is sound.”

As residents walked past the building tonight, they tried to capture any glimpse of the balcony in question.

As far as Rosoff’s friends, they were too distraught to go on camera after the sudden loss — but all that PIX 11 News spoke with described her as “a truly great person.”

One of her friends conveying that he and his wife had just seen Rosoff at their home two weekends ago.  The divorced ad executive was happy and offered to babysit the couple’s child in the future.

Professionally Rosoff had risen through the ranks of media sales inside one of the city’s premier media firms, The Conde Nast Group.  One friend saying that she excelled at sales.  However, earlier this year she transitioned to the digital advertising firm TripleLift inside of this Flatiron building.

Her boss CEO Eric Berry issued a statement praising Rosoff and respecting her family’s privacy.

Friends say that funeral arrangements are being made for this Sunday.

The NYPD is still investigating the incident.