Disneyland price hike takes Tomorrowland into Fantasyland

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Disneyland

(LOS ANGELES TIMES) — Psst, hey buddy, spare $100 so I can go to Disneyland?

That’s right, the price to visit the Magic (Moneymaking) Kingdom has gone up again. For those over 10, it’s now $92 for a day pass to either Disneyland or Disney California Adventure. And don’t worry, Disney didn’t forget the little tykes: It’s now $86 for children 3 to 9. (Honestly, I think that’s about what the doctor charged my parents to deliver me back in the day!) Oh, and parking is up a buck, to $16. And yes, the annual passes went up too.

But look on the bright side: You don’t have to give a DNA sample, unlike the folks the Supreme Court threw under the bus Monday in a ruling that has paranoid types and conspiracy theorists abuzz. (And explain to me how justices Ruth Bader Ginsburg, Sonia Sotomayor and Elena Kagan lined up with Antonin Scalia in dissent? Did the Earth shift on its axis? Are we trapped in “The Twilight Zone”?)

Anyway, Disney was blasé about its latest trip into Fantasyland. What’s the big deal with another increase, when the price of a one-day ticket already has gone from $72 in 2010 to $92 now, a 28% hike? “Like any business, we evaluate and adjust our pricing based on a variety of factors,” the Burbank-based company said in a statement.

Factor No. 1 being, of course, that people will pay — a lot — to visit Disneyland. Don’t think so? Check out this from The Times’ story Saturday: “Recent price boosts have helped Disney’s bottom line. Its parks and resorts posted operating income of $383 million for its fiscal second quarter — a gain of 73% from a year earlier.”

Read more at the Los Angeles Times here: http://lat.ms/16F2VEy

3 comments

  • Billy Bob

    LOL,
    "Factor No. 1 being, of course, that people will pay — a lot — to visit Disneyland. Don’t think so? Check out this from The Times’ story Saturday: “Recent price boosts have helped Disney’s bottom line. Its parks and resorts posted operating income of $383 million for its fiscal second quarter — a gain of 73% from a year earlier.”

    Wrong figure to use. I would go more with park attendance. You can have less people paying more and still get a boost in revenue. E.g. say 100 people paying 10 bucks = $1000, and there is a 10% decline in attendance to 90 people and a 30% inc in ticket prices to $13 = $1170, an increase of 17% in revenue.

    Disney will reach a point of diminishing returns based on simple supply/demand curve.

  • Boomer69

    As a former employee of Disneyland, ( summers of 1964-65 ) I have to say things have changed quite a bit ( well duh) since my nights there working in the Dwarf's mine.. putting the apple back on the wicked queen's hand .. sometimes the entire arm would get ripped off. And was making horrible wages.. it was whatever the minimum wages were at the time. Walt was not known for wasting money on employees, but he was good at coming by and giving you the ole glad hand and "Good Job"… slap on the back type of stuff.

  • Albo

    Sadly this piss poor place has it like that! This is exactly why my kids will never step foot in that rat hole place, and guess what, the'll live to tell about it.

Comments are closed.