Abercrombie & Fitch CEO doesn’t want fat women wearing his clothes

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(Orlando Sentinel) – Do your kids wear Abercrombie & Fitch clothes? You might be interested in what the CEO, Mike Jeffries, has to say about fat women.

To keep it quick: He doesn’t like them. They’re not cool. That’s why he won’t make women’s slacks larger than a size 10.

In a 2006 interview with Salon, he said this:

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”

A new book, The New Rules of Retail, reveals his attitude hasn’t changed.

Abercrombie & Fitch CEO Mike Jeffries (ABC TV / May 8, 2013)

Abercrombie & Fitch CEO Mike Jeffries (ABC TV / May 8, 2013)

Jeffries’ comments are so upsetting that a Central Florida man started a petition on Change.org, asking Jeffries to apologize and start selling larger sizes.

In his petition, Benjamin O’Keefe, 18, of Gotha says, “In a world where teens are constantly under pressure to fit the societal norms of beauty, we should be building  them up and helping them love themselves. …”

So far, the petition has more than 1,400 supporters.

Here’s the thing: Jeffries is a businessman, and he can certainly market to whomever he wants.

But who does he think is paying for all those Abercrombie & Fitch jeans and tops? That’s right. Moms. And I suspect not all of them can fit into size 10 jeans.

Seems like alienating the folks who buy his merchandise might not be a smart thing.

(Thankfully, my 16-year-old son’s A&F phase ended a few years ago.)



  • anonymous

    Its wrong for people to say that in order to be hip and want the latest clothes that they have to be a certain size. He is not good looking himself and why only put a picture of his face lets see him standing I bet he isn’t skinny.

  • Annie

    I work on seeing someone like this man the way God sees him. Truly, if ever a person needed prayers it's this one.

  • Hans Lindemann

    You people are unbelievable! Way to be just like the guy you hate so much. You go from complaining about his comments to making your own about him… So typical. If he wants to sell clothes to one group of ppl big deal! This is just a bunch of ppl that were outcasts in school and hated everyone who had the “preppy look” now they are going after the guy who makes clothing for them… Ridiculous! This guy is not stupid. By alienating the fat and ugly he makes his clothing EXCLUSIVE! thereby assuring he can charge more and rich hot ppl will buy his clothes. Lol nobody wants a cow parading around in there clothing. Bad advertising!

  • Hans Lindemann

    I bet all the people leaving comments on here are bitter fat slobs. “I definitely won’t Be letting my kids shop there” do you force your kids to be as fat as you too? This is why we have a problem with to many fat children everyone is telling them its OK! Well its not! its unhealthy and dangerous! Maybe if more stores had this attitude we would solve the fat problem our county has. Get skinny or get naked we could call it. I think I’ll write Michelle Obama about this maybe her and Jeffrey’s should team up

  • guest

    This is AMERICA!!! Mike Jefferies CAN target any customers he wants. I shop at A&F for my daughter, and I will continue to do so until she says no.

  • Sandra

    Did you crawl out from under a rock or what? You are an idiot and one that deserves to be fired.

  • Robyn

    I don't want to belong in your so called cool kid group! You're a douche bag and all children should be uplifted, not brought down because they are not "popular" enough. Bastard!

  • Peggy

    I was furious when I read this! My two children did wear Abercrombie & Fitch when they were in college; all of which I purchased. I intend to share this on my FB page and will never so much as grace their doors again. BTW, Mr Jeffries doesn't look much like one of the "cool and popular kids on campus," and certainly doesn't understand the retail market for that age group…you don't bite the hand that feeds you as bad news travels a lot faster than good news in our society.

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