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Rolando Pujol is the Emmy-winning director of digital and social strategy at WPIX-TV Channel 11, overseeing the website and all digital and social initiatives. He has a long history as a print, digital and television journalist in the New York market.

Pujol guided the development and rapid growth of the station’s digital and social platforms into a highly competitive force in the New York market, and keeps PIX11 on the cutting edge of digital innovation. PIX was among the first stations to embrace Snapchat and Facebook Live, and is now among the first to offer news, entertainment and archival content on channels on Roku, Apple TV, Android TV and Amazon Fire TV. The station also produces “Flash News Briefings” on Amazon Alexa.

Pujol, the station’s unofficial historian and archivist, developed and curates the highly popular WPIX Archives Facebook page. In 2016, he discovered the long-lost original Yule Log that first aired in 1966, an important piece of broadcast-television and New York history, which was widely covered in the press across the country. WPIX aired the 1966 version again for the first time in decades during Christmas 2016. He is also the “voice” of the Yule Log on social media.

In 2013, Pujol found a lost episode of “The Magic Garden,” a Christmas special that is now a WPIX holiday programming tradition in its fourth year. He has played a key role in promoting and preserving WPIX’s video and film library, which dates to 1948.

Between 2009 and 2011, he co-hosted, wrote and co-produced a show, “Hidden City,” on WNBC-TV’s New York Nonstop, which focused on historic “secrets” in New York City.

He also was a multimedia editor at the New York Daily News, where he helped oversee the America edition of the homepage. He was a managing editor at amNewYork and an assistant city editor at Newsday.

While at amNewYork, he engineered a years-long, award-winning public-interest journalism project, the popular “Endangered NYC” series, on the preservation of historic buildings and places in the face of constant development pressures.

While an undergraduate at Columbia University, Pujol started his journalism career as a newsroom assistant at The New York Times, and later worked at other newspapers in roles including bureau chief, copy editor and news editor.

Pujol lectures frequently at universities and panels on journalism and digital innovation, and is an adjunct professor of journalism at Montclair State University.

He maintains an Instagram account and Tumblr that are focused on historic signage and other roadside Americana. His photography has been featured at a group exhibit at the Museum of Neon Art in Los Angeles.

Pujol, just for fun, earned a license to serve as a NYC tour guide — he achieved “gold star” status — to test his knowledge of New York City history. Friends and colleagues alike know to hit him up if they want to explore the layers of New York’s neighborhoods and historic districts.


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