Virtual reality lab transport users to another world

LOWER EAST SIDE, Manhattan — It's billed as a “virtual reality cinema and play lab,” where people can put on goggles and be transported to another experience -- and though it's nearby, "Jump Into the Light" promises to transport users to another world.

“We were the first in the world to do anything like this where we combine cinematic VR experience. We are the first in North America to have any kind of virtual reality space," said Michael Deathless, owner and co-founder of Jump Into The Light.

Deathless and his partner Mehow Skalski are riding the trend of virtual or augmented reality.

“If you have the glasses on, you cannot see your environment, and if you have the headphones on, you cannot hear your environment. You look above, in and around. You’re in a completely different world,” Deathless said.

Inside their location on Orchard Street on Manhattan's Lower East Side, over 20 stations are available for visitors to try different experiences — from walking the plank on a 40-foot skyscraper to skydiving over the Grand Canyon.

A day pass costs $30 and includes access to a special room with 4D immersive experience with music by Floating Points.

“You get the feedback of the floor in the rumbling and in the wind, which is all synced, and takes you to the next level. It’s definitely about stepping into a different world,” Skalski said.

Jump Into The Light opened last April. They’ve had people from 8 to 80 years old participate.

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