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Guy Fieri themed bar crawl comes to New York Saturday

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TIMES SQUARE, Manhattan — It’s almost that time of the year, when guys don that old familiar costume and drink in honor of that great cultural icon.

No! Not SantaCon.

It's the first annual FieriCon! A pub crawl in honor America’s favorite TV chef and restaurateur—Guy Fieri.

It’s the brainchild of Dave Gold, who got the idea by watching the flame haired foodie on Food Network.

You can dress up like Guy, buy purchasing his hair and goatee on Amazon.

The bar hop begins at the Hog Pit, followed by O'Reilly's Pub, The Keg Room and Gabby O'haras before ending at Guy's American Kitchen and Grill.

Each bar is about a 5 minute walk from one another, the organizers said. The goal is to spent an hour at each bar.