UPPER WEST SIDE — Golden letters that spell out "TRUMP" were stripped from three Manhattan buildings Wednesday, disassociating the trio of residences on Riverside Boulevard from the president-elect.
PIX11 News' cameras were there when crews took down the lettering on 160 Riverside Blvd. The change also will affect the residences at 140 and 180 Riverside Boulevard, formerly known as Trump Place. The buildings now will be referred to by their addresses.
Equity Residential, which manages the buildings, announced the name change Tuesday in an email to residences that was obtained by PIX11 News.
In that message, the company said the purpose of the change is to "assume a neutral building identity that appeals to all current and future residents."
Equity Residential and the Trump Organization had a licensing agreement to use the Trump name and that agreement has expired, a spokeswoman for the residential company said.
The Trump Organization siad the decision was mutual and "simply the enforcement of a pre-existing agreement which has been in place for years."
Still, the move was a welcome one for many residents who say they were "embarassed" to live in a building branded with the president-elect's name.
A petition to "Dump The Trump Name" from the buildings garnered some 600 signatures as of Tuesday evening in support of shedding the moniker, citing Trump's "appalling treatment of women, his history of racism, his attacks on immigrants, his mockery of the disabled, his tax avoidance, his outright lying..."