People will have to turn to Snapchat and Instagram to share their videos on social media, as Vine says it will be shutting down in the coming months.
In a post Thursday on the publishing platform Medium, Vine announced it was discontinuing mobile app, which let users post six-second videos that played in loops.
“Millions of people have turned to Vine to laugh at loops and see creativity unfold,” Vine said in its post. “Thank you to all of those who came to watch and laugh every day.”
Since its launch by Twitter in 2013, Vine has been used for short-form comedy and musical performances. It’s also spawned viral trends.
Many social media stars have their careers and became famous from their starts making short videos, including King Back, Brittany Furlan, Lele Pons, Nash Grier and Jerome Jarre.
Vine said it would preserve videos that currently exist and would notify users before changes were made to the platform.
Vine founder Rus Yusupov posted a brief Tweet shortly after the news was announced: “Don’t sell your company!”
Vine users took to social media to express their sadness and say how Vine has impacted them.
DeRay McKesson, a Black Lives Matter activist, credited Vine with helping the movement spread on social media at a time when video couldn’t be posted other platforms.