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Nonprofit Prom King donates dress clothing and confidence to young men

"It’s about opportunity, it’s about empowerment and it’s about enhancement," Evelyn Alverez said.

A strong, simple mission that comes with some style.

"There are just three examples of some of the suits we received," Alavarez showed us.

Evelyn Alvarez collects and distributes dress clothing for young men through her non-profit, Prom King.

“We're about being able to say, you got all the stuff, and if what you’re missing is a shirt, that’s the least of your problem and we totally got you,” she explained.

The single mom came up with the idea about four years ago after she and her son were invited to a friend’s wedding.

"I had nothing for him to wear, and when I ran to the store, I thought to myself oh my goodness like I only have one son, and if I had three, somebody wouldn’t go," she remembered.

From there, she put the word out,  let's help these kids compete, and just as quickly, started receiving donations from the community.

“Help a neighbor, help yourself," she said. “We really try to make it personalize enough that it’s not about charity you know, I want people to feel special."

Meet Zion Shoulder, a high school senior, looking forward to a new outfit for college visit.

"The college process is cool but it’s a lot so you just have to stay focused," he said.

He’s a top-notch student-athlete with aspirations of becoming a sports journalist. And while the 17 year old is far from being in need, he’s gained a lot from Prom King.

"Just feeling good, and just having guidance and clothes," he explained. "I know when people have something fresh, their mood changes."

A confidence, Evelyn wants every young black man to have

"For us it’s really about, you belong everywhere," she said. "If we really talk about diversity then we have to create avenues where we plug in the gaps."

It’s also sparked a giving spirit in many of the teens.

"In general, if I see somebody and they need something it's like somebody did it for me so why not do it for somebody else," Shoulder said.

And that starts at home, where Zion works every day to be a good role model for his two-year-old sister, Reign

"Like she can trust me," he said. "I want to make a difference not just for her but to the world."

Evelyn hopes to one day be nationwide wide, with chapters in cities across the country.


Produced by: Kim Pestalozzi