SAN ANTONIO, Texas — Miracle Mattress has announced they are closing a store in San Antonio following backlash they received over a 9/11-themed sale.
Miracle Mattress posted a video on Facebook advertising its "Twin Tower Sale." In the video, which since has been deleted, Miracle Mattress manager Cherise Bonanno is heard saying, "What better way to remember 9/11 than with a Twin Tower sale?"
Bonanno goes on to describe the deals shoppers can score as two men and two towers of mattresses stand behind her. At the end, she pretends to fall on the men, who then knock down the twin mattresses.
"We'll never forget," Bonnano says at the end of the video after shrieking in panic.
The company's owner, Mike Bonanno, posted a statement on the store's Facebook page on Friday apologizing for their actions and announcing that the store would be closing "indefinitely."
"Effective immediately, our Miracle Mattress store will be closed indefinitely. We will be silent through the 9/11 Anniversary to avoid any further distractions from a day of recognition and remembrance for the victims and their families," the owner said in a statement. "We take full responsibility for our actions and sincerely regret the hurt and pain caused by this disrespectful advertising campaign."
It's not the first time a company has tried to capitalize on the tragedy of Sept. 11, 2001. Earlier this year, families were outraged by a Super Bowl ad that evoked 9/11 with burning Twin Towers.
PIX11 News showed the ad on Friday to New Yorkers who couldn’t believe what they were seeing.
“That’s horrible!” a man who identified himself only as Dean said. “How can you exploit that over there -- for mattresses. I hope this lady gets eaten alive by bedbugs.”
Meanwhile, Linda Cedcaro shook her head in disbelief.
“It’s 9/11, people died, families were left, babies were left, its just – no advertising for products for 9/11,” she said. “Its just not appropriate.”
Poking fun at Sept. 11 is something most would generally stay away from, but it's not so rare. Earlier this week, a couple attending the pop culture convention Dragon Con in Atlanta dressed up in homemade costumes that depicted the burning Twin Towers, even displaying Barbie dolls falling out of the windows.
Photos of the duo went viral and sparked outrage.
A Florida Wal-Mart recently came under fire after a display of coke soda cans stacked up to resemble the twin towers left customers scratching their heads.
Bonanno said the Texas mattress company will share a public statement next week as well as their plans for helping 9/11 memorial funds.
"We will also describe our plans to offer support for the 9/11 Memorial and victims funds. There is very little we can do to take away the hurt we have caused, but we can begin with silence through the anniversary and then do our best to follow-up with actions that reflect the seriousness of our mistake."