Grammy Award-winning artist Frank Ocean, beloved for his melodic, subdued R&B style, soon also may be known as a master prankster.
Following more than a year of empty promises regarding the release of his second studio album “Boys Don’t Cry,” fans were once again disappointed Sunday night when the sun set on July — the latest in a slew of months they believed it may drop.
But then something much more intriguing, and maddening, happened.
Overnight a live stream popped up on the 28-year-old hip-hop artist’s website.
Curious fans hoping for a visual album following this year’s “Lemonade” by Beyonce — or, really, any album at all — flocked to the site early Monday.
If you haven’t had a chance to see it for yourself, here’s what you’ve missed: an HD-quality black-and-white shot of a man — Ocean himself, possibly — apparently chopping wood as he stands next to two tables in a large, mostly abandoned warehouse.
Undefinable noises are heard sporadically, including the jarring sounds of a saw and softer notes that are classical in tone.
The only other nods to music seem to be speakers that are visible in one of two shots, and the Apple Music logo standing strong in the top corner of the screen.
That is all.
Ocean first shot to fame with 2012’s “Channel ORANGE,” and to say fans have been eagerly anticipating a follow-up would be the understatement of the last two years — as that’s how long he has been teasing his new work.
Whether Monday’s latest stunt will finally end with the big finish Ocean’s fans are hoping for is yet to be seen.
Until then fans continue to wait, and wait, doing what bored and antsy millennials do best — take to social media: