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‘Army of grandmas’ descend on NYC to give out hugs in honor of Mother’s Day

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NEW YORK – It was December 2011 and New York-based entrepreneur Jon Loew’s health was on a downward spiral.

“The symptoms began with numbness and tingling in different parts of my limbs, light headedness, dizziness and that was just the beginning,” Loew recalled to PIX11 News.

He had suffered a devastating reaction to an antibiotic.

As he was preparing for the worst, he started to think about his children.

“I started to think they’re not going to have another parent there, giving them advice and guidance to lead them to difficult decisions in their lives or to be there and celebrate with them,” he said. “So I started to record videos on my own.”

Videos in which he offered advice only a father could give.

“The most important advice I can give you to remember nothing is ever as bad as it seems,” Loew recorded himself saying in one of many videos now on YouTube.

Fortunately, Loew bounced back, getting a second chance at life and getting the inspiration that would launch the company KeepTree.

“The idea was to give people a platform, to encourage them to record meaningful messages that they want to share with their kids,” he said.

In a matter of 4 years, the business venture has helped tens of thousands of people create memories to send after they’re long gone.

In honor of Mother’s Day, KeepTree is getting creative for those looking to fill a void.

“We hired an army of grandmas who will descend on Manhattan to give people hugs ahead of Mother’s Day,” Loew said.

PIX11 wanted to get in on the action and we hired our own grandmother Arlene Sparaco, who came to the PIX11 newsroom Friday to spread some love.