PIX Financial Fix: Building your social media profiles for potential employers

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Social media isn't just about staying connected with your friends and family. It can be a useful tool for employers to find and hire the right candidates.

Social media expert Matt Sweetwood shared advice on how to use your social media platforms to become a more attractive candidate to potential employers.

Sweetwood will be the keynote speaker at the Connect*Work*Thrive summit at the Microsoft Center in Times Square on Thursday.