NEW YORK -- McDonald's is the process of rolling out a "Starbucks-style" rewards program, according to Forbes.
The loyalty program is set to launch later this year or in early 2017.
“We’re working on a customer-designed loyalty program that we think will be as good as there is out there in the marketplace,” Mike Andres, McDonald’s USA’s president, said earlier this month at the UBS Global Consumer Conference.
The current program, launched via app last October, rewards customers in some markets with a free McCafe drink after they've purchased five. That app has been downloaded 7.5 million times.
The upgraded loyalty program will reportedly be “more robust,” linking rewards to other purchases and likely visits per month.
The program is the latest attempt to compete with Starbucks’ and Dunkin Donuts.