RALEIGH, N.C. — A North Carolina religious consumer group is asking people to “buycott” — or buy — Dunkin’ Donuts coffee because their holiday cups are more “Christmas friendly” than Starbuck’s red cups.
Faith Driven Consumer, a North Carolina group that researches consumer habits of American Christians, said they approve of Dunkin’ Donuts’ holiday cup design. The cups, unveiled Wednesday, feature the word “Joy” surrounded in a green wreath. The group says they are much more festive and “Christmas-like” than Starbuck’s neutral red cups.
The group likes it so much that it’s encouraging consumers to buy Dunkin’ Donuts coffee instead, according to the Boston Globe.
“By creating cups that specifically message the Joy of the Christmas Season — in sharp contrast to Starbucks’ ‘blank canvas’ – Dunkin’ Donuts has specifically welcomed Faith Driven Consumers, and all Americans who love Christmas,” Chris Stone, founder of Faith Driven Consumer, said in a statement Wednesday.
The “Joy” cups have brought out good cheer among many on social media.
“We believe this conveys the happiness and spirit of the holiday season in a way that resonates with our guests,” Scott Hudler, a Dunkin’ Donuts executive, said in a statement.
Dunkin’ released its holiday cups just as Starbucks continues to withstand backlash over its stripped-down holiday cup design.
Some Christian groups were outraged by Starbuck’s new design, saying the coffee company was waging a “war on Christmas.” Some customers are telling Starbucks baristas their name is “Merry Christmas” just to have the words written on the cup.
Starbucks is standing by its choice, and plenty have come to the chain’s defense. The hashtag #itsjustacup has been trending on social media.
“This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories,” Starbucks vice president of Design & Content Jeffrey Fields said in a statement explaining the new look.