They get at least 1,000 customers daily in their Detroit store.
And this thriving family business is "Hardcore Pawn."
From truTV's Hardcore Pawn, Ashley Gold, who talks about her many dealings with jewelry and share tips on the hottest trends this season.
Gold says diamonds are never going to go out of style and gold is trending again. Mixed metal jewelry is also a statement piece that's part of the upcoming fall trend.
Gold is also offering a discount for PIX11 viewers this Thursday. Go to pawnchickshopping.com and use the code "PIX11" to get an 11 percent discount on all the jewelry.