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Massive adult ball pit rolls into SoHo

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SOHO, New York -- From the outside, it looks like your typical run-of-the-mill office building in SoHo but on the inside it’s a totally different situation.

JumpIn, an interactive art installation has made its much-anticipated debut in New York City.

Filled with 81,000 white balls, the adult ball pit is the brainchild of London-based creative agency Pearlfisher which hosts all the fun right in their new Soho offices.

It’s goal according to the company’s CEO, is pretty simple.

“Right at the heart of it, it’s all about the power of play the transformative power of play and how we can play and be creative,” founding partner and CEO of Pearlfisher Mike Branson told PIX11 News.

Originating in London last year, the JumpIn installation sparked not only creativity but curiosity, resulting in 15,000 booking requests and press from all over the world.

The hype made it a no-brainer to bring it to other cities where adults just wanted to experience the so-called power of play.

“My message [to other company CEOs] would be think about the possibilities in your environment and how it could feed back to the core culture of your business and your team,” Branson said. “People are more creative and more productive even though they are taking time out to play.”

Over the years studies have shown that play can stimulate creative-thinking for professionals in the work place. Even for the stiffest of grown-ups.

Reservations for JumpIn are booked to the max for its entire run in NYC. However, there’s a chance it may return for a second round of fun, Branson revealed.

To get more information, visit their website: http://www.pearlfisher.com/live/news/jumpin-the-viral-installation-comes-stateside/