A quick google search, and the traumatizing videos showing the last moments of reporter Alison Parker and photographer Adam Ward are easily accessible.
Sites like LiveLeak—a website known to post any and all types of videos- had hundreds of thousands of viewers clicking on the videos today.
Seeing the tragic event go viral and replay on television is something that hits too close to home for Paul Ercolino.
Exactly three years ago this week- his brother Steven, was gunned down by a former disgruntled co-worker near the Empire State Building—his death broadcast for the world to watch.
It's not morally justifiable to gawk at human suffering and a loss of life. So why are so many people interested in watching these types of videos?
"I think people search for the video seeking reassurance that this wont happen to them." Psychologist Jude Miller Burke said.
For Ercolino, he has started a campaign to try to stop companies from profiting from other peoples' devastation,
and wants to rid the internet of the haunting images still torturing the victims—the families who lost loves ones.
"I can only imagine what that family has been through," he said.