PIX11 NOW: Get PIX11 News and weather on Roku, Apple TV, Android TV, Amazon Fire and Amazon Alexa

Russell Simmons backs Celsius–world’s only negative calorie drink

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

He's a business icon and a family man, now Russell Simmons is taking on the role of celebrity entrepreneur.

He's endorsing an energy drink called Celsius and it is the world's first and only negative calorie drink.