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Man found dead in Upper West Side store

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The scene outside 906 Amsterdam Ave. on Manhattan's Upper West Side where a man was found suffering from mortal wounds inside a store on June 18, 2015. His death is being investigated as a homicide. (Photo: Kenton Young, PIX11 News)

The scene outside 906 Amsterdam Ave. on Manhattan’s Upper West Side where a man was found suffering from mortal wounds inside a store on June 18, 2015. His death is being investigated as a homicide. (Photo: Kenton Young, PIX11 News)

UPPER WEST SIDE — A man found unconscious in a Manhattan store Thursday afternoon has died and his death is being investigated as a homicide, police said.

It happened about 2 p.m. at 906 Amsterdam Ave., an address situated in a retail strip home to a nail salon, jewelry shop and t-shirt store. The victim was found inside BNC General Merchandise, police said.

Officers received a 911 call about a unconscious man inside that store. When they arrived, they found the victim suffering from severe blunt force trauma. He was pronounced dead at a hospital and his death is being investigated as a homicide, police said.

The deceased’s name has not been released because his family has not been notified of his death. Police identified the victim only as a male in his 20s.

Details about what happened to him are scarce. An NYPD spokesperson told PIX11 News the victim may have been a worker or the victim of a robbery turned violent, but an official motive for his slaying has not been determined.

No arrests have been made and an investigation is ongoing.

PIX11 News’ Mike Graham contributed to this report.