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Manhattan frame store uses almost identical name of 15-year-old competitor

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MANHATTAN (PIX11) -- Fifteen years ago, Shadin Hossain, opened a framing store on 3rd Ave. and 35th Street in Manhattan called Galleria on Third.

He’s worked had to build a reputation for quality framing at reasonable prices. Regular customers include reality TV star Karson Kressley, who says “When I need a little makeover for my artwork, I always go to Galleria on Third because they’re in my neighborhood and I love Shadin, the owner.

But recently, Shadin contacted PIX11 Investigates when he found out another framing shop had opened using an almost identical name. Instead of Galleria on Third, the new shop is called  Gallery on Third.  It’s located on 89th Street and 3rd Avenue.

Shadin believes the new shop is purposefully using the sound alike name to create confusion among his long time customers. He says “They’re using my name to try to build their reputation.”

So PIX11 Investigates went to the new shop, Gallery on Third, and spoke with Joe Amani, who at first said he was just an employee and told us we’d have to wait until the boss came in. But we later learned Amani  owns the shop with his brother.

He says they didn’t know about Shadin’s store until months after they opened. When they found out, he says, they changed their corporate name to NY Gallery on Third. But they didn’t change the name on the awning or the sign above the door, or on the Internet.

To make it more confusing, the Yahoo listing for Gallery on Third, the new store, includes the website for Shadin’s store, Galleriaonthird.

The owners of the new shop can’t explain how that happened. But two weeks after PIX11 Investigates went to  their store, they took the first step toward eliminating the confusion, starting with the signs.

They added the NY to the  awnings and the signs above the shop. They even wrote NY on every business card.  So far, they have been  unable to get Yahoo to remove Shadin’s website from their listing, but Joe and his brother say they are working on it. .

If you’ve got a story for me—email me at PIX11INVESTIGATES@PIX11.COM.