Video contains explicit language. Viewer discretion is advised.
(PIX11) – Cards Against Humanity sent poop to 30,000 customers during their “bulls—t” Black Friday special.
As an act of a rebellion against the massive shopping day, the company advertised $6 boxes of “Bulls—t” on their website and sold out in less than two hours, TIME Magazine reported.
Co-creator Max Temkin told the magazine, “We all really hate Black Friday, it’s just kind of a horrible day.”
“It comes after this day where you’re supposed to be thankful for what you have, and then it’s just this whole huge media spectacle of people fighting each other to save $50 on a TV,” he said.
To go through with their plan, the company used a cattle ranch in Texas that sold pasteurized bull feces for shipments. They designed the bulls—t boxes to say “Box made in China. Poop made in America” and also added a couple of emoji poop icons to its design.
“Initially we got a dozen people who were really surprised it was poop, but it was just actual poop,” Temkin told the magazine.
Cards Against Humanity advertises itself as “a party game for horrible people.” Each round, one player asks a question from a black card, and everyone else answers with their funniest white card.