#GivingTuesday kicks off season of giving

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NEW YORK (PIX11)-- Giving Tuesday originated as a charitable answer to Black Friday and Cyber Monday spending, but it has grown into a global phenomenon.

It was founded in 2012 at the 92nd Street Y.  20,000 organizations are participating this year and there are 5,000 more partners across the world.

But why has become so popular? Candice Cook Simmons, one of the leaders of the philanthropy movement, explains at 7:15: http://www.pix11.com/live

Below are some #GivingTuesday resources (as per USA Today):

  • The fundraising platform website Crowdrise is offering an app that allows people to see the amount of giving. It will also create tower on a bigger scale inside the app for users who point it at the National Mall and Worldwide Plaza in New York City. The app is available on iTunes and the Google Play Store.
  • Microsoft will match donations made through YouthSpark on GlobalGiving, a micro-giving site that enables donors to support the creation of education, employment and entrepreneurship opportunities for youth.
  • WalMart Foundation plans to give away $1.5 million in grants to about 75 food pantries. Each pantry would receive $20,00 to buy new equipment and renovate the facilities.