NEW YORK (PIX11) – The New England Patriots became the latest organization to fail spectacularly while marketing on social media — the football team apologized Thursday night after tweeting the N-word from the main account.
In celebration of reaching 1 million followers on Twitter, the Patriots took a risk and promised fans they would retweet the image of a jersey with the handle of anyone who sent a message using the hashtag #1MillionPatriots.
Apparently a “filter” was in place to weed out the trolling and offensive handles, but somehow Twitter user @IHateN—–ss snuck through.
The Patriots caught the mistake and deleted the tweet, which was posted just after 9 p.m. By 10:30 the following apology was issued blaming the “filtering system”:
Not before the offensive flub sparked the following Twitter jokes: