The following video contains explicit language. Viewer discretion is advised.
(PIX11) — A t-shirt company with “an activist heart and a passionate social change mission” released a video with a group of girls dressed as princesses dropping F-bombs to promote feminism.
“What the f–k? I’m not some pretty, f–king helpless princess in distress. I’m pretty f–king powerful and ready for success,” the girls say in the introduction of the video.
Afterwards, they list words that are more offensive than the curse, which include pay inequality, rape and violence, and the phrase “be pretty.” The girls back up each of the offensive terms with facts while cursing up a storm.
“Women are paid 23 percent less than men for the exact same f–king work,” two girls say.
“Start teaching boys not to f–king rape,” another girl says.
The video ends with grown women making their own statements. “Instead of cleaning these girls mouths out with soap, maybe society should clean up its act,” one woman says.
The almost 3-minute video, produced by FCKH8.com, has since received mixed reviews on the Internet. Several people said its approach is disgusting, while others called it an “awesome video.”