Cowboys runningback arrested for stealing underwear lands underwear endorsement
(PIX11) — How about this for a turn of events?
Dallas Cowboys running back Joseph Randle, who was arrested for shoplifting cologne and underwear from a Dillard’s department store in Frisco, Texas, has now been offered an endorsement deal for one of the brands he stole from, ESPN reported.
Los Angeles-based brand MeUndies is now partnering with Randle, its head of marketing and business development Dan King told ESPN. The lifestyle brand will pay him enough to offset the cost of the $29,500 fine the Cowboys imposed on him after he was caught.
Randle was charged with a misdemeanor Class B theft of $50 to $500 after the Oct. 13 incident, police said. He was released on bond at 1:20 a.m. Tuesday.
Randle will be donating upwards of $15,000 worth of underwear and basic apparel to children in need in partnership with MeUndies. The 22-year-old will also be making appearances at schools and charities in the Dallas areas to speak to students about learning from their mistakes as part of the deal.
“Joseph felt the need to turn a negative situation into a positive and teamed up with MeUndies to give back to his community and help families in need,” King told ESPN.
The arrest came two days after Dallas beat the Seattle Seahawks. The amount the Cowboys fined Randle is equivalent to one full game check.
When MeUndies heard about the mishap, they reached out to Randle’s agent, and the two parties found the capacity to turn his mistake into a learning opportunity.
“We told Joseph that if he was willing to take responsibility for his actions, apologize, and take action, we would donate $15K worth of product that he could give back to his community — so that’s what we plan to do,” King told ESPN.
“Everybody deserves a second chance because people make mistakes. We want to help him put his best foot forward, so he can get back to setting a good example for the NFL, the Dallas Cowboys, and the kids who look up to him.”
With a partnership with MeUndies, it’s safe to say that Randle may never run out of underwear ever again.
The Dallas Cowboys play the New York Giants today at 4:25 p.m. at AT&T Stadium in Arlington, Texas.