(PIX11) -- The first day of October means pumpkin season is officially underway.
So in a world where you can get just about anything pumpkin flavored, how did it all start?
According to CNN Money, Starbucks is to blame.
Ever since the coffee company introduced its pumpkin spiced latte years ago, pumpkin sales have skyrocketed.
According to the US Department of Agriculture, pumpkin sales have gone up 34% in the last 5 years.
Pumpkin farms are also on the rise.
The USDA says the sale of actual pumpkins has grown about 1/3 over the last 10 years.