SM Department Store pulls rape joke T-shirt from shelves after Facebook photo goes viral

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NEW YORK (PIX11) -- A department store chain in the Philippines has pulled an offensive shirt off the shelves after an angry shopper's photo of the shirt went viral.

According to Karen Kunawicz's Facebook post, she found the "It's Not Rape It's a Snuggle with a Struggle," T-shirt in the boys section of SM Department Store

The shirt also features two hands forming the shape of a heart.

She then called out the store for refusing to show Tim Burton's "Sweeney Todd" but placing the tasteless shirt on their shelves.

A T-shirt making a joke about rape has been pulled from the shelves of a department store in the Philippines amid social media outcry. (Karen Kunawicz via Facebook)

"Boys listen to Tita Karen-- if a girl says NO and pushes you away, just err on the side of caution," Kunawicz said in her Facebook post. "She likely means NO."

The post has been shared over 4,500 times since it was posted on Monday.

SM Department issued a statement the next day apologizing for the offensive shirt.

The department store said they were made aware of the shirt by social media and have pulled it from the shelves.

"SM does not support such irresponsible and malicious acts that mock important and sensitive social issues," the statement said.

Facebook users showed mixed feelings about the apology.

"Thank you for the immediate action, SM!" one user said.

Another suggested that the store take the money made off the shirt and put it towards a good cause.

"You should make a substantial donation to an organization that helps victims of abuse and launch a media based campaign to fight an abuse. Do this as a way to reverse some of the damage done by putting a thought that is so very wrong out there," another user wrote.

The company is investigating how the shirt ended up in their delivery.