Kool Man takes on Mister Softee in Brooklyn ice cream turf war

BROOKLYN (PIX11) – Godfrey Robinson said he was master of his “Kool Man” ice cream route for 22 years in East New York, Brooklyn but the Mister Softee franchise finally succeeded in squeezing him out.

“There are Mister Softee ice cream trucks riding around with no permit and no vendors’ badges and they’re harassing my business, and it’s not fair to me when I pay taxes,” Robinson complained to PIX11 Investigates on Blake Avenue in Brooklyn.  “No one’s doing nothing about it.”

Robinson claims the Mister Softee trucks, which come from a depot at 400 Stanley Avenue in Brooklyn, have been chasing his Kool Man vehicle in recent years in a turf war over the ice cream trade.

Even worse, Robinson said, the Softee trucks were selling on Brooklyn streets with stickers from the Nassau County Health Department and no sticker from the New York City Health Department, which covers the five boroughs.

“I’m trying to make an honest living,” Robinson said to PIX11.  “The guy’s working with no permits, and he’s harassing me!”

The guy that Robinson is talking about is Hillary Guishard, who owns the depot at 400 Stanley Avenue.

When PIX11 Investigates caught up with Mr. Guishard this past Monday, he said the trucks with Nassau stickers park their vehicles in his lot but do their business outside of Brooklyn in Nassau.

“The trucks are individually owned,” Mr. Guishard told PIX11.  “They’re allowed to park here and drive over to their routes.”

But Godfrey Robinson provided cell phone video showing the trucks with Nassau stickers were selling in Brooklyn.  And PIX 11 News followed one Softee truck, with the Nassau sticker, traveling down Wyona Avenue in East New York and stopping several times, looking for customers.

At one point, the truck stopped to sell to a girl eager for a vanilla cone with chocolate sprinkles.  When we asked the vendor if he had a New York City permit, he told us to look on the other side of the truck.  When we walked to the other side, the truck quickly pulled away.

Guishard said some of the truck operators may be stopping to make a fast buck on the way to their actual routes:  “They’re gonna run to make some quick money and then run to their route,” Guishard claimed. “But they are not allowed to vend with Nassau County permits in New York City.”

When PIX 11 contacted the New York City Health Department, we were told that ice cream sellers seeking a “Mobile Food Vendor” permit would spend $200 for a license that lasts two years — a license that’s contingent on passing an inspection.  Vendors also pay $53 for a class and $50 for their vendor’s badge.

Godfrey Robinson told PIX11 he’s filed harassment complaints with the NYPD about his Mister Softee rivals.

“He has fifty trucks, I have one truck,” Robinson said, “so how can I pick on him?”

Still, Robinson said, he felt the need to right a perceived wrong.

“I’m the one who went public,” Robinson said, “which everyone wanted to do, but they’re so afraid of the man, they don’t want to.”

 

11 comments

  • levy j

    I saw the Guy who run from you today 8-21-2014 .on the corner of Bradford street I ask him to do a block party on Saturday he said speak to my boss doc.917 531 2491

  • Shawna castro

    Wow!!!!!! The mister softee that passes by my house in Bushwick brooklyn. Don’t have a permit on the side of his truck I asked him where is his permit and he said ask his boss.can he serve my block party without a permit

  • John chio

    I saw your story last night and I did some research and like you said you can’t vend in nyc without a permit.so I stop the mister softee.To see if he had a permit. He did but only in the back.of the truck.he
    said the owner of the ice cream company. Said it OK to sell in nyc with a Nassau County permit.i pulled out my camera and he drove offed.

  • Michael Bourne

    I know that guy godfrey.and yes he’s been selling ice cream for a long time. That’s bad they should leave him alone toowork.and they should get the proper paper work

  • Amber C.

    Hello mary I live in Nassau County and I know for sure there are only 20 mistersoftee trucks.in Nassau County. REMEMBER Nassau County is not that BIG. something sound Funny

  • Johnathan jones

    OK I seen the story and I read the article. In the article. Mr hillary clearly said. THAT THE TRUCK MAKES MONEY IN NYC BEFORE GOING TO THERE ROUTES.HE ADMITTED THAT THE TRUCKS. VEND IN NYC ILLEGALLY.DID HE NOT SAY THAT

  • Norman h

    Well I know Godfrey very well and I can’t see he calling pixs 11 news or the cops.man times have really changed. Cause the Godfrey that I know would have beat hillary ‘s A** real good.i wish you the best.

  • STEVE SMITH

    My question is this can 1 ice cream truck have two permits he should 1 truck with 2 permits 1 from Nassau County and 1 from New York City.i don’t understand that

    • Stephanie v

      Holy sh&it. Did he offer her to come in the office. Why was (trying to give her money. HERE’S THE PHRASE! !!!! OF THE .JUST CAUSE YOU DON’T SEE A PERMITS DOESN’T MEAN I DON’T HAVE ONE. SMH.THAT GUY HILLARY IS STUPID

  • jersey hicks

    Lmfaoooo

    PHRASE OF THE YEAR!!!!!!!!!!!
    JUST BECAUSE YOU DON’T SEE A PERMIT DOESN’T MEAN I DON’T HAVE 1. LMFAOOOO.

  • Sarah

    Funniest sh#t every

    You don’t know mary mystery. (Mysteryyyyyy).lol.
    It’s a (mystery).mister softee put him out of business. PIX11 should hire him . it’s a mystery. Lmfaoooo

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