PIX11, Tribune Broadcasting’s New York flagship station, is making big gains this summer with PIX11 News at 5 beating WNYW/FOX 5 and WNBC in the July sweeps period, for the first time since 2011. Additionally, PIX11 News at 5 was the only station in the market to show year-to-year growth in key demos.
This July’14 sweeps period, PIX11 News at 5 saw its best performance since Feb’13 (.5 Adults 25-54) and was the only 5p newscast to grow versus Jul’13 in key demos: Adults 25-54 (+67%), Women 25-54 (+25%) and Adults 18-49 (+100%).
PIX11 News at 5 outperformed WNYW/FOX 5 for the first time in 3 years in key demos: Adults 25-54 (since Jul’11), Women 25-54 and Adults 18-49 (since Aug’11), and also surpassed WNBC for the first time in 3 years in Adults 25-54 (since Aug’11), while tied among Women 25-54 (first time since Jul’11)
PIX11 News’ other dayparts also saw great success:
- PIX11 Morning News (5a-9a) was the only station to hold audience versus Jul’13 (.4 A25-54). The 7-9am hour of the show was up +20% in A25-54, and +17% among Women 25-54 versus Jul’13- only station with year-to-year growth in these demographics. This is the seventh consecutive sweep win over CBS This Morning.
- PIX11 News at 10 was up +33% over Jul’13, and +60% versus June’14 (.8 A25-54). In Adults 18-49, PIX11 News at 10 increased +20% versus year ago.
“I’m proud of the entire PIX11 News team and the momentum they are building. We have focused on our viewers and users’ needs, culminating in growth across the board in all news blocks. We are extremely pleased that bringing together Tamsen Fadal and John Muller has resulted in audience growth so quickly and is having an impact on the competitive landscape,” said Rich Graziano, President/GM. PIX11.