NEW YORK (PIX11) — With these 60 degree temperatures its not feeling or looking like Christmas but shoppers not minding one bit as the scramble is on to find the perfect gift at a discounted price.
For many, procrastination has paid off. With several retailers offering up last minute Christmas discounts from 40 to 60 percent off, many shoppers waited to see the red to use their green.
In addition to the massive sales, Macy’s and KMART are keeping their stores open for more than 100 hours in a row through Christmas Eve. Toys R Us will be open 87 hours straight.
But the strategy may not be paying off for retailers..
Sales are up 2 percent to $176.7 billion from Nov. 1 through December 15th according to data provided from store data tracker ShopperTrak.
It’s a much slower pace than expected ShopperTrak predicts sales will rise to a total 2.4 percent to $265 billion for the entire two-month stretch.
Still The National Retail Federation is also is standing by its forecast that sales in stores and online combined will be up 3.9 percent to $602.1 billion, mostly in clothing sales.
It’s all thanks in part to shoppers like Valerie Harvey, who even with a broken foot battled the crowds at Macy’s.
It’s a make-or-break weekend for retailers.
Macy’s for instance stayed open 48 hours straight last season.
Most shoppers are loving the idea of being able to shop at any time during the day or night just to avoid crowds..