NEW YORK (PIX11) – There was a time when tech giant apple could do no wrong, even reaching $800 a share!
Bolstered by a wildly popular line of products – and sustained by an immensely successful marketing campaign, Apple tapped into the holy grail of the consumer market — the generational, fiercely loyal apple customer.
“I’m an Apple lover. They make some amazing products – some amazing work,” Apple consumer Rob Schumann.
But a federal judge fired the latest in a line of recent direct hits against Apple, ruling that when the company was preparing to release the iPad — and open its own iBookstore in 2010 — that the company illegally colluded with several top publishers to allow those consumers to set their own higher e-book prices.
Apple is appealing the decision. Based on what PIX11 heard outside the 14th street Apple Store, their client base will likely remain intact.
“Apple is a company. And even though it’s a giant one, it’s a company like any other one that needs to get a cut of any service it’s providing. So if the publishers are alright with it, and Apple is alright with it, then personally I don’t have a problem with it. If you think you’re paying too much for the book – then don’t buy the book from them,” said Apple customer Mike Rogan.
But outside the Strand bookstore just south of Union Square, librarian-in-training Emily Crouch says she sees another winner in all this – the good old fashioned hardcover book.
“Libraries aren’t going anywhere. The written word certainly isn’t going anywhere,” said Crouch.