The goal of Wear New York Week is simple. Just wear it and share it to acknowledge the many New York designed and developed fashion brands, particularly those by up and coming designers.
Created by #WEARNEWYORK and sponsored by award-winning luxury fashion portal Gojee, this grassroots movement encourages people to take photos of themselves wearing New York designed brands and to use hashtag #WEARNEWYORK and social media to share the pictures.
Wear New York Week is June 24-28. It was founded by Michael Lavalle, CEO of Gojee, and Tim Morehouse, model Olympic Silver Medalist, and founder of the non-profit Fencing in the Schools. http://www.wearnewyork.com