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Preppy style makes a comeback

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Look out for the return of the prepster.  However, this season the classic looking has been updated to include more than just polo shirts, blazers and loafers.  Fred Forcellati, creative director at Loehmann’s, featured his take on preppy style this morning on the PIX11 Morning News.  He showcased a lot of pattern mixing with bright colors.   (shopping details below)

Loehmann’s, the ultimate destination for designer fashion finds, will unveil a brand new look at its Chelsea store on Thursday, May 30. In a bold move, the famed off-pricer has flip-flopped  the first and second floors, putting fashion at the front door.

Join the celebration this Thursday (5/30), from 5-10 p.m. at Loehmann’s/Chelsea  – 7th Avenue @16th Street – DJ, discounts, refreshments, mixologist, candy bar…and lots of surprises!

Loehmann’s new main floor is called “Destination L1”…a must-shop mecca for the leading labels in contemporary sportswear, dresses, denim…and more.

Loehmann’s new second floor will feature a revamped and expanded shoe salon, showcasing designer and contemporary shoe brands in a range of styles perfect for work, weekends, and special occasions, including a staggering array of summer sandals. The second floor also will  feature the hottest handbags, totes, and clutches, as well as the trendiest accessories of the moment.

Loehmann’s famous “Back Room” will remain on the third floor of the Chelsea store, featuring the most exclusive collections of European and American designer labels.  Loehmann’s full-time personal shopper, Carly, is the ultimate “insider’s insider,” with first-to-know information about the hottest new designer finds.  Her services are free, and Loehmann’s is the ONLY off-price retailer to offer personal shopping service.

 

LOEHMANN’S LOOKS FEATURED ON THE PIX11 MORNING NEWS

1. BOLD PREP
-Famous label striped blazer – $120 at Loehmann’s (elsewhere: $268)
-Designer Bermuda shorts – $63 at Loehmann’s (elsewhere: $150)
– Print shirt – $50 (elsewhere: $98)
TOTAL $233 at Loehmann’s (elsewhere: $516)

2. PATTERN-PLAY PREP
-Floral print studded jacket – $65 at Loehmann’s (elsewhere: $138)
-Premium denim – $90 at Loehmann’s (elsewhere: $185)
– Striped sweater – $30 (elsewhere: $96)
TOTAL – $185 at Loehmann’s (elsewhere: $419)

3. MINIMALIST PREP
-Peplum eyelet lace top – $45 at Loehmann’s (elsewhere: $78)
-Shorts – $50 at Loehmann’s (elsewhere: $108)
-Designer satchel – $220 (elsewhere: $342)
TOTAL – $315 at Loehmann’s (elsewhere: $528)

4.  DENIM PREPSTER
-Designer maxi dress – $60 at Loehmann’s (elsewhere: $128)
-Chambray shirt – $37 (elsewhere: $58)
Her TOTAL – $97 at Loehmann’s (elsewhere: $186)