Diesel joined Facebook in early 2009, and turned his page into a social-media powerhouse, eclipsing Barack Obama’s pioneering page and becoming “No. 1 in the world. Over Coca-Cola, over huge companies,” the actor said.
He credits his personal touch for his success – he doesn’t outsource his social media to interns, and puts out easy-to-love posts like his early “Hi, guys, I love you.”
Diesel, talking with Entertainment Weekly, said “I started talking to people in the realest of ways”.
Now, he jokingly believes the famous social website owes him billions, as he paved the way for countless highly trafficked celebrity pages.
Even Facebook’s corporate office doesn’t grasp how the actor was able to accomplish something that only the President of the United States had done up to that point.
Diesel says President Obama won the election because of “social media,” he told the magazine.
And he adds: “Facebook owes me billions of dollars, but whatever.”