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McDonald’s adds 3 new Quarter Pounders

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CHICAGO TRIBUNE — McDonald’s plans to launch a line of updated Quarter Pounders along with a new bacon.

The Oak Brook-based burger giant said Monday that is launching three new Quarter Pounders, one with bacon and cheddar, another with lettuce, tomato and onion, and a third with habanero ranch sauce. The burgers will feature a bun made with eight grams of whole grain, and in some cases a new, thicker, apple wood smoked bacon.

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“We’ve had some feedback from our consumer that our bacon may not have been as high quality or met their expectations but we just in the process of rolling out a new bacon system wide,” Neil Golden, chief marketing officer of McDonald’s USA said in an interview. “We feel like that bacon is a fabulous enhancement to many of our products,” such as the chain’s premium McWraps and chicken sandwiches.

The burgers will debut mid-June, and Golden said the bacon is now being rolled out.

READ MORE in the Chicago Tribune

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