(NEWTOWN) – The voice comes over the radio like a mother reading a fairy tale to a child.
There is no happy ending, instead it reminds Connecticut residents of the day that innocence was lost.
The ad begins with a reference to Sandy Hook, “Last December we witness unspeakable tragedy in Newtown. We now know that a mentally-disturbed young man spent years planning the murder of innocent children.”
The ad, however, is paid for by the National Shooting Sports Foundation, a powerful gun lobbyist based in Newtown.
It mentions earlier hope of a compromise on gun issues at one point with the voice saying, “We were told we would find common ground to prevent future violence.”
After PIX 11 News reached out his officer Governor Dannel Malloy office shared his opinion with our sister station in Hartford, “I’ve listened to the ad. It’s really creepy and if that’s the best they can do then I’d be worried. People can spend money you know it’s a legal way to spend your money. I just think it doesn’t really speak to the issue.”
A bit later, Senator Chris Murphy responded as well to PIX 11 News saying, “I think the gun lobby has crossed the line over and over again. I think they are wasting money.”
NSSF has been labeled as the second most powerful gun lobbying agency in the nation, located off of Mile Hill Road in Newtown.
Prior to getting within twenty yards of the front door, a security guard, who has been in place since the tragedy, turned the PIX11 crew away. After reaching out electronically, Michael Bazinet the director of public affairs for the NSSF, sent an email simply stating that they will ‘let the ad speak for itself.’
Tracey Rajcula, who works around the corner from NSSF, described the radio ad as, “selfish.” Residents PIX 11 News spoke with around Newtown used the words ‘ashamed’ and ‘twisted’ to describe the ad. However, no one else opted to go on camera.
As for the place where one would expect candid conversation — the Wooster Mountain Shooting Range — the director asked the PIX11 crew to leave the premises, adding that he was concerned with some recreational shooters holding shotguns and a camera nearby.